Referrals are the holy grail of law firm marketing, in large part because it’s easier to have someone else selling your services, than it is to do it yourself. While attorneys are cognizant of traditional methods for procuring and managing referral arrangements, the fact is that technology can play a greater role in solidifying those relationships than they might think.
The most successful law firms are 75-90% referral-based; and, this is the closest most lawyers will ever come to acquiring passive income. This all begs the question: What are the best ways to go about building referral networks?
This white paper offers a number of suggestions for utilizing basic law firm technology features to cement existing referrals and generate even more.